Why?
Tennis by Nature is a tennis coaching operation run by Gary Markham.
When Gary approached me his business was just starting up. He had a name and an idea about a logo, but no branding, online presence or collateral. He was really keen to be advertising and needed a place to start from.
What?
Content and structure
- I started by researching other coaches. Then I put together an idea of the kind of content we would need. Then I asked Gary lots of questions to pull all the information together, before writing the site.
- The process also gave me a strong understanding of what Gary is about: kind, inclusive, wanting to ensure his coaching is open to everyone and ultimately fun. And that helped with branding and design.
Branding, site design, support collateral
- We needed to appeal to a whole age range of audiences, feel sporty, friendly and inclusive, and not look over-designed (overkill).
- Gary takes a lot of videos so we included those to bring everything to life. He offers a range of coaching, and each of those areas got an icon or a core image to represent them.
- Alongside a website, I put together a suite of additional collateral – business cards, flyers, print ads – to help him promote his business offline. And I took him through the process of setting up domain names, webspace and email accounts.
Fancy a chat?
I’m always very happy to talk through projects. Please just pop a message in this handy form, come and say hello on Linked or book a chat.