I’ve done

Tennis by Nature

Brand identity, content, web design and build

Tennis by Nature logo
Tennis by Nature print work
Tennis by Nature Launch Pad
Tennis by Nature homepage
Tennis by Nature coaching
Tennis by Nature kids coaching


Tennis by Nature is a tennis coaching operation run by Gary Markham.

When Gary approached me his business was just starting up. He had a name and an idea about a logo, but no branding, online presence or collateral. He was really keen to be advertising and needed a place to start from.


Content and structure

  • I started by researching other coaches. Then I put together an idea of the kind of content we would need. Then I asked Gary lots of questions to pull all the information together, before writing the site.
  • The process also gave me a strong understanding of what Gary is about: kind, inclusive, wanting to ensure his coaching is open to everyone and ultimately fun. And that helped with branding and design.

Branding, site design, support collateral

  • We needed to appeal to a whole age range of audiences,  feel sporty, friendly and inclusive, and not look over-designed (overkill).
  • Gary takes a lot of videos so we included those to bring everything to life. He offers a range of coaching, and each of those areas got an icon or a core image to represent them.
  • Alongside a website, I put together a suite of additional collateral – business cards, flyers, print ads – to help him promote his business offline. And I took him through the process of setting up domain names, webspace and email accounts.

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