See You (launch campaign)

Why?

When Julie anne launched the track ‘See You’ she wanted to create as much buzz around it as possible.

Alongside a video for the song, she needed additional collateral to use on her social channels and to send out to DJs and music journalists.

What?

The track had always made me think of Julie anne sending postcards back from her travels. I’d deliberately put a white border around the whole video to elude to that. So we ran with the idea – putting a photo of Julie anne on top of a still from the video to look like she was playing in the (not real) streets of Prague and then producing it as a postcard.

Julie anne had a brainwave about sending out a stick of rock. I made a version of the postcard as a wrapper. We took a still from the video to use as a header banner on Spotify and YouTube. We also needed collateral for Julie anne’s Instagram channel. I put together a short “making of” film and took photos of her with the cut-outs I’d created.