In 2004 Sam Hallam was imprisoned for murder.
Two rival groups of kids had met up on the street one night, culminating in the awful, tragic death of one of them. The evidence that Sam was not only innocent of the murder, but also not even present at the scene was so overwhelming that it sparked a highly coordinated campaign to have his case re-examined by the Court of Appeal.
Sam’s from Hoxton – an area where council estates meet the super-trendy. We decided to present his story to the hipper side of Hoxton, projecting onto the street and buildings, handing out leaflets, and talking to anyone who would listen.
The projections were a small part of a campaign that also included benefit gigs, a play specifically written about his case, a documentary by Ray Winstone and countless fundraising exercises.
In 2012 Sam’s case made it back to the Court of Appeal and his conviction was overturned. The judge specifically referred to the power of the campaign in helping his case being reviewed. It remains something I’m really proud to have been involved with.