River Otter
brand development, content structure, web design & build
Getting you from market research to successful launch
River Otter Communications work with emerging tech companies on customer profiling and messaging. An emerging company itelf, it needed a brand new website – plus a little animation to help explain the story.
Step 1: Work out the structure and UX
Working closely with River Otter’s owner, J Laurence Sarno, I reshaped some of his content to make it flow nicely online. We were both keen to minimise big blocks of text, which meant coming up with neat ways to break it up.
Step 2: Design & build the site... and make an animation
There was already a gorgeous logo and core branding, courtesy of Carbon Orange. That now needed working up into fully realised site designs, along with some new graphical elements.
Laurence and I both really wanted the site to feel light hearted. I had a lot of fun animating the otter, playing around with the idea of water pools and creating a mini ‘what I do’ animated story.