Redgate Software – Ingeniously Simple

Why?

Redgate Software were participating at the Agile Cambridge conference

Hundreds of potential employees were attending and Redgate needed to create as much buzz around their booth as possible. They also wanted to build traffic to their dedicated blog which discusses how they work in detail.

They knew they wanted to base each of the three days of the conference on “what we’ve learnt in 20 years of building software about (day 1) engineering, (day 2) design and (day 3) culture”; to point people to existing blog content on Medium; and to hang everything on their existing tagline of “Ingeniously simple”. Beyond that, they were open to suggestions..

What?

I created a handout that attendees (mostly programmers) would find enough of a challenge to be entertaining, partly to underline that Redgate is a fun place to work, and partly to create some buzz around the stand.

(Flexagons struck me as both ingeniously simple, and representative of the agile way Redgate work, melding engineering, design and culture in a continuously evolving process.)

Then I curated Redgate’s existing Medium blog content, identifying articles which seemed to best reflect lessons they had learnt. These were divided into three new articles – one for engineering, one for design, one for culture – and presented as a list of ten lessons with links through to the original content. To give each of new articles some coherent styling that tied everything together, I created a header graphic playing on the flexagon.

And then to add additional liveliness to their conference stand, the lessons were rapidly animated into a series of 3 movies which were displayed in the conference booth.