Mongoose Gray is an IT recruitment firm with a genuine point of difference.
It’s headed by a former IT specialist who has a deep understanding not just of the roles being recruited for, but also – crucially – the inherent pain in the typical recruitment process.
Branding & Animation
- I really wanted to stress the company’s humanity. The design needed personality, but also to be slick enough to appeal to city-based clients.
- I deliberately honed in on the mongoose as a character – both for the logo and on the website.
- Then I added elements from board games (snakes and ladders – career ups and downs; jigsaw puzzles – finding the right person).
- There was existing copy to work with including a line about magic. That gave me the rabbit in the hat.
The end result?
A to-the-point one page website featuring lots of animation (the main one on the homepage is here), with branding that was extended across social channels.