I’ve done

CMR focus and growth

Brand identity, web design and build

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CMR logo
CMR Brand book
CMR website homepage
CMR website still
CMR extra help page

Why?

CMR focus and growth is run by Clare Morris, a business coach and mentor.

Clare is very much her business. She takes a refreshing, kind and creative approach to working with her clients. Her website was a bit unclear in its messaging, and neither the site design nor her overall visual identity accurately reflected her personality or her values.

What?

Content and structure

  • I did quite a lot of structural re-jigging and content editing, and then we collaboratively tweaked it till we got it just right.

Brand and design

  • Logo and colours
    I think brands should feel like the client, so elements that resonate with them are a good starting point. Clare had already had colours she liked to use, and she told me she’s drawn to kingfishers. A bird fitted as a logo (she’s interested in nature and she essentially flies in to fix things).
  • The design needed to reflect her creative approach and feel fresh and fun.

I also made her a toolkit of fun but relevant icons – including a non-logo version of the bird – to use both within the site and on social channels.

Fancy a chat?

I’m always very happy to talk through projects. Please just pop a message in this handy form, come and say hello on Linked or book a chat.