CMR focus and growth is run by Clare Morris, a business coach and mentor.
Clare is very much her business. She takes a refreshing, kind and creative approach to working with her clients. Her website was a bit unclear in its messaging, and neither the site design nor her overall visual identity accurately reflected her personality or her values.
Content and structure
- I did quite a lot of structural re-jigging and content editing, and then we collaboratively tweaked it till we got it just right.
Brand and design
- Logo and colours
I think brands should feel like the client, so elements that resonate with them are a good starting point. Clare had already had colours she liked to use, and she told me she’s drawn to kingfishers. A bird fitted as a logo (she’s interested in nature and she essentially flies in to fix things).
- The design needed to reflect her creative approach and feel fresh and fun.
I also made her a toolkit of fun but relevant icons – including a non-logo version of the bird – to use both within the site and on social channels.