I’ve done

CMR focus and growth

Brand identity, web design and build

CMR logo
CMR Brand book
CMR website homepage
CMR website still
CMR extra help page


CMR focus and growth is run by Clare Morris, a business coach and mentor.

Clare is very much her business. She takes a refreshing, kind and creative approach to working with her clients. Her website was a bit unclear in its messaging, and neither the site design nor her overall visual identity accurately reflected her personality or her values.


Content and structure

  • I did quite a lot of structural re-jigging and content editing, and then we collaboratively tweaked it till we got it just right.

Brand and design

  • Logo and colours
    I think brands should feel like the client, so elements that resonate with them are a good starting point. Clare had already had colours she liked to use, and she told me she’s drawn to kingfishers. A bird fitted as a logo (she’s interested in nature and she essentially flies in to fix things).
  • The design needed to reflect her creative approach and feel fresh and fun.

I also made her a toolkit of fun but relevant icons – including a non-logo version of the bird – to use both within the site and on social channels.

Fancy a chat?

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