Be the Brand
brand development, content structure, web design
Simplifying financial compliance and marketing asset management
Be the Brand make some very clever software aimed at the financial industry. Their website needed a content overhaul and had become a bit visually dated.
I worked on content structure...
developing a variety of layouts to handle lots of different content types, including multiple bullet points.
... and on site design & branding
I evolved the existing brand, introducing new site-wide graphical elements and product specific ones. Graphics & colours relating to each product were used as backgrounds to add some variation and act as a sign posts. Once finalised the full suite of designs was packaged up for build in-house.