Bournemouth West Cliff Hotel

Website content review, structure, design and build

Growth EQ (executive search)

Website redesign and build

Be the brand (SaaS)

Brand development, web restructure & design

CMR Focus and Growth (business development)

Brand identity and website

Carbon Orange (design agency)

Web scoping, design and build

Tennis by Nature (tennis coaching)

Branding, content, design and promo material

Must Farm (Cambridge Archeological Unit)

Identity, site scope & structure, design

Mongoose Gray (recruitment agency)

Brand identity, web design, animation and build

Tomb Treasures of Han China (for the Fitwilliam Museum)

Site structure and design

duration: 1m02s

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Bringing our strategy to life

Company vision animation for Bibby Financial Services

Why?

As part of its long-term strategy, Bibby Financial Services (BFS) are making significant changes to simplify and speed up how their teams work and their customers get access to funding. To bring the strategy aims to life they developed the idea of explaining the changes via a fictitious customer. They approached Anne-Marie at Carbon Orange about using illustration and animation. Anne-Marie brought me on board for the animation element.

What?

We began the project with some storyboards including some quite specific scenes. The first step was to go through those and break them down scene by scene just as quick notes. This allowed us to see how much work was involved so we could quote on the project.

It also gave us a template to work from to figure out what illustrations needed creating, how we would stitch scenes together and what specific elements we would be animating (hands picking up a phone and then typing, for instance) so we knew where we would need several versions of something drawing.

Quote agreed, Anne-Marie began working on the cast of characters we would need to represent the diversity of BFS’ 950+ international employee base. Once the characters were signed off in principle, I animated the first three scenes so we could get the go ahead on our approach. It was clear to all of us right from the beginning that if we could bring in humour (and acknowledge some of the systems that hadn’t worked in the past) it would make the messages much more palatable and engaging. We built the project up incrementally, adapting colours, adding speech bubbles, layering in new elements and eventually bringing in voice over and music.

We eventually ended up with two 5 minute+ versions of the animation – one representing the customer’s journey, the other showing what the changes will look like for BFS colleagues. The animations went down a treat and really helped everyone understand how things are changing for the better.

The example above is a short mash-up of the two animations to give you a flavour.

duration: 5m08s

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Theories on Acceptance

Animated talk for J Laurence Sarno

Why?

Marketing consultant J Laurence Sarno gave a talk at a ‘Drive’ networking session. Not only was it lovely but it also sounded so reminiscent of Baz Luhrmann’s Sunscreen that setting Laurence’s words to a soundtrack was irresistible.

In the meantime, Anne-Marie Miller of Carbon Orange ‘doodled’ his key thoughts and shared her graphic with the networking group and that suggested turning the whole thing into a motion graphic-based piece.

What?

I spent a day editing Laurence’s words into bite size chunks and playing with GarageBand to create a soundtrack to set them to.  Then I edited Anne-Marie’s graphic into individual elements (the original is the last frame of the video) and added in new bits to create an animation to tie in with Laurence’s words.

duration: 54s

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Introducing…

Company demo for Paragraf

Why?

Paragraf develop technology using graphene – a 1 atom thick form of carbon with some amazing properties.

I worked with their design agency, Carbon Orange, on redeveloping their website. As part of the project they needed an animation for the site’s homepage and for standalone use at trade shows – something that would get people excited about both what they were currently developing, and what could be developed in future.

What?

The brief was initially pretty broad so we started with a brain storming session where I asked them to take me through how graphene could be used.  What emerged were benefits covering everything from the environment to healthcare to space exploration.  Solar panels, car batteries, sepsis-detecting scanners and stars formed the basis of an animation – all built up using hexagons (the shape of graphene).  The timing was then tweaked slightly to work with a standalone version set to music.

duration: 2m50s

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Battery Mapping

Product demonstration for Paragraf

Why?

Another Paragraf project – this one to demonstrate how their kit can be used to test whether and where batteries are failing.

What?

I storyboarded out the animation first to ensure the messaging was correct whilst Carbon Orange created illustrations of the kit set up. Then I developed it to show currents passing through a battery whilst a screen shows erosion of the battery cells over time.

duration: 05m50s

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The Monkey Who Wanted To Be A Bear

Just for fun

Why?

The Monkey Who Wanted To Be A Bear is a short story written by my husband, Matt Hilbert. It’s a daft little tale about a monkey who, er, wants to be a bear. For no reason other than – as the story explains – bears are cool. Matt gave me the story a few years ago as a purely creative project to work on, thinking it would be fun for me to illustrate it. When lockdown hit, I picked it up and turned it into an animation instead.

What?

The house was an absolute mess whilst I was making this. Characters and props are made out of cardboard, balsa wood, bits of sponge, old paint, literal bugs, scraps of hessian, old t-shirts, painted transparent plastic… Each frame is an individual photograph taken within a two hour window when the light was best, cleaned up in Photoshop then stitched together in After Effects with typography animated over the top.

The voice is me doing my best ‘listen with Mother’, livened up with some sound effects I either found or created in GarageBand. The voiceover does need re-recording in an actual studio. But that’s a for a future time…

We put it out for feedback and got a lot of requests for the rest of the story. But as you can image, it took hundreds of hours, so watch this space. In the meantime, I hope you enjoy what we have so far.

duration: 58s

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Snakes and Ladders

Introductory animation for Mongoose Gray

Why?

Mongoose Gray is a recruitment company with a point of pride of operating with absolute integrity. The name came from the fact that mongooses kill snakes. This animation was created as a header banner as part of an overall branding and website project.

What?

This was a glorious pacing-the-floor-whilst-brainstorming-with-myself project. Mongooses … snakes … snakes and ladders. .. career ladders … board games … moving pieces … moving places. As you might gather, I found it really fun to do.

Mia Bazo campaign

Concept collaboration, design, animation, html email creation

Redgate - Ingeniously Simple

Curation, animation and origami for recruitment fair campaign

See You campaign

Video, print and Instagram collateral for song launch

Sam Hallam campaign

Video projections as part of a miscarriage of justice campaign

This is not just a wedding

Website, invite, and a daft concept

What people say

Joe

“Susie really took the time to understand my requirements and also offered her thoughts and creative ideas – all of which were great ideas. She is full of creative solutions and great energy and was a pleasure to work with.”
Joe Graziano, Growth EQ

Carbon Orange

“We’ve seen increased hits through Google which has led to some exciting projects. It helps that once people have found us, they like what they see! Susie went above and beyond and worked hard to find solutions to some of the bespoke elements of the site, giving imaginative suggestions. We knew we were in safe hands.”
Anne-Marie and Tanya, Carbon Orange

cellXica

“Susie was a fantastic help designing and building our new website. She took the time to understand the business and what we needed from the site, and helpfully guided us with the layout and content. We now have exactly what we asked for (and more we didn’t realise we wanted) thanks to Susie’s hard work and expertise.”
Stacey Matthews, cellXica

Kim

“Susie was lovely to work with, an expert in her field and a great communicator. She made some excellent suggestions on the site design and functionality resulting in a website that exceeded my expectations!”
Kim Verbruggle, Warm Blue Digital

Fancy a chat?

I’m always very happy to talk through projects. Please just pop a message in this handy form, come and say hello on Linked or book a chat.