Being specific on the amount and type of content from the outset is pretty crucial with websites. Without knowing that – and thoughts on how the site might grow in future – establishing a structure, the number of pages required and the best way to build it is just guesswork.
It’s also quite important to be realistic about the time you have to create new content. There’s something rather sad about seeing a website with a blog that only has two entries that were put in years ago. So if your time is tight, let’s not add things you won’t be able to update.
I’m happy to advise, suggest, review competitors or existing content. Whilst generally you – the expert in your business – are best placed to create the content (unless we’re bringing in a copy writer), I do also tend to take a fresh pair of eyes approach and work into copy if I think it could be clearer or punchier.
Once the content has been established we can get a basic structure together. That might be just as a list. If the site is quite big I usually create ‘wireframes’ (page layouts made up of lots of blocks, essentially) to ensure the user’s experience makes sense before actual design work starts.