My background is very much “marketing”. One of my first jobs was in sales promotion. Then I had a stint in advertising. Following a career-reset studying art, I spent about 10 years working in London agencies creating everything from banner ads for clients like Nintendo and Hitachi to mini promo sites for Vogue, funky online games for former ISP Tiscali, integrated campaigns for tech giant EMC and digital newsletters for Chevrolet.
I work for myself now, so there are less household names. But I use all that experience to develop campaign concepts and create collateral. That’s building html (and template builder) emails, landing pages, banner ads and additional collateral for websites, social media and display.
Whilst some campaigns are entirely solo projects, often I collaborate with social media experts, marketers, other designers and animators.