It's a niche area and cellXica have a very specific customer base who largely already know what they do. Their existing site had become out of date, and they needed a new one that focussed on explaining their products in detail, with a minimal approach to selling and a clean and simple interface. They also needed something they could update themselves.
A big part of the process was helping them to establish the right volume of information, and finding useful and attractive ways to present it.
The Wordpress-driven website, built with Divi, makes extensive use of sliders to demonstrate products.
cellXica's existing brand collateral centred around now defunct products. So I sourced and re-coloured support imagery that was relevant and attractive with a bit of a point of difference.