Building Ingeniously Simple Engagement

Redgate flexagon example



screenshot from Ingeniously simple blog for engineering

Database DevOps Software company Redgate had a problem.

Their software is industry-leading, their working methods are cutting-edge, their culture is human-first. And they’re growing fast. But what they do is so niche it isn’t easy to hire the ever increasing number of developers they need.

They were participating at the Agile Cambridge 2019 conference

with hundreds of potential employees attending, and needed to create as much buzz around their booth as possible. They also wanted to build traffic to their dedicated blog which discusses how they work in detail.

They knew they wanted to hang each of the three days of the conference on “what we’ve learnt in 20 years of building software about 1) engineering 2) design 3) culture” and point people to existing blog content. Beyond that, they were open to suggestions.

Where I came in

I suggested I curated their blog content into three articles - one for each theme - pulling out key things they’d learnt as a list of 10 lessons which then linked to the full stories. (That was a lot of reading!)

The lessons were then animated into movies to show on a screen in their conference booth. Something moving to catch the eye, rather than just a company logo.

The Origami Bit

Redgate’s tagline is Ingeniously Simple - the process they go through to create their products is complex, the end result incredibly easy to use. I’d come across origami flexagons and they seemed to encapsulate that concept rather beautifully, whilst also echoing Redgate’s agile approach of constant movement and improvement.

Redgate had stressed they wanted to keep print costs to a minimum, so I produced a 2 sided A4 page that was run off on in-house printers. The A4 page is a set of instructions on how to make a flexagon.

If you’d like to try it yourself, here's a printable copy.

Happily it worked...

"The conference went very well with a stack of engagement on our booth. The Flexagons went down very well (To the extent we are being asked to share them online!) and the Medium page is showing a large increase in views."

image showing Flexagon making instructions

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